It’s no secret that photos in real estate listings are often photo-shopped to make the property look sunnier, cleaner and generally more appealing. I’m all in favor of technology – don’t get me wrong, and anything that helps a buyer is a good thing. There are a plethora of software programs available that will create floor plans, furnish an empty room, and more. I couldn’t help but do a double take, though, when I saw a particular listing hit the mls yesterday, perhaps because it was the first time I saw this on the MLS.
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The property is a vacant unit but the photos show some of the rooms with a full set of digital furniture – right down to a ceiling fan and artwork on the wall. It was obvious to me that I was looking at a digital rendering and I confirmed it with the listing agent. Is there a limit fo how far changing reality could or should go? What do you all think? Are you OK with alternate reality real estate photos? As a consumer, do you find it helpful or misleading? Should the fact that it’s a digital rendering be disclosed to the viewer? I’m very curious to hear your opinions.