I saw in interesting listing pop up on the MLS the other day. It was for a property at the SkyClub. For those of you not familiar, the complex is comprised of two tower buildings with a lobby that connects the towers. This particular listing was in the western building and the windows faced due west. The photos showed a bright sunny apartment, looking out on open blue sky. But if you look really carefully at the picture of the sunny terrace, you can see a yellow tractor down below.
Now, the tractor is there (or was there) because a 12-story rental building was constructed on that spot – right across the street from this terrace. The new building is close that you can ‘reach out and touch someone’. That open, sunny view you see in the photos is gone. Nothing in the remarks mentions that the view is gone or that the light is blocked or that the photos are from before the building was constructed.
Personally, if I were a buyer and walked into a property based on having seen photos of it portrayed a certain way and the property was in reality nothing like the photos I would be very disappointed. I’d also have some issues with the credibility of that listing agent. If they “forgot” to mention that the property is now directly across from a 12 story tower, what else might they have forgotten?
I’ve seen this sort of think happen quite a bit in Hoboken. Sometimes, there is a tenant living in the property so the agent uses photos from when it was previously owner occupied. Sometimes the owners have moved out so the agent uses photos from when it was furnished. I’ve even seen “virtual staging” where the furniture and decor are computer generated into an empty unit. I can’t help but feel that when these changes from reality are portrayed, it ought to be disclosed. After all, isn’t that truth in advertising? Don’t consumers want to know what they are looking at is not the real deal? I certainly do! What do you all think?