Categories: Hoboken Condos
I just rode my bike up Bloomfield St. and was struck by the similarity of the all the realtor signs. Almost 100% said “For Sale”, the name of the listing agent (and often a very flattering photo), their agency, their phone number and little more. Some were on very fancy schmancy sign posts and many had rich, bold lettering and elegant color choices. But they were almost all missing any description of the property they were selling. Are they selling the building or a condo? Is it a 1BR or 2 or 3? How many bathrooms? How much are the sellers asking? Taxes? Maintenance? Square footage? None of this information was offered.
Why would an agent not put these simple, readily-available, critical facts on their sign? The answer is simple – they want passers-by to call them for that information so that they can try to capture them as their buyer. They are putting their own selfish best interests before that of the sellers. An agent’s primary fiduciary obligation is to try to get the most money possible for the seller, not to try to get double the commission by representing both the seller and the buyer. Many buyers see that sign but keep walking, thinking they’ll call or notify their own agent later. They’ve forgotten it by the time they get home. The listing agents also want their pretty, photo-shopped picture all over town. They serve as little mini-billboards, like those “Have a Crash, Get the Cash” signs you see on the highway down South. They want you to remember how many times you saw their picture when you have to choose a realtor. “Oh, so-and-s0 must be good, I see his signs everywhere.” Sorry – effectively marketing yourself does not make you a good realtor.
Our Turoff Team signs are not fancy schmancy. They are practical, efficient and they put the best interests of the seller first. They attach to the gate so that they are within reach and they have an attached flyer box so potential buyers can grab a flyer as they pass. They have a plaque affixed to the sign itself so that even if the flyer box is empty, people can see what kind of home is being sold along with the associated information. It has our contact info so that people can call us if they’d like to schedule an appointment, but if they want to bring that flyer to their own agent, or give it to a friend, or attend an open house, that’s OK with us too. Our job is to sell the home to the most qualified buyer for the most money possible and as quickly as possible. If your agent’s goal is to make more commission dollars, even if it means you’re getting less for your home, it’s time to reassess your relationship.
Oh, and the photo we use on our signs and business cards are not photoshopped. They are not even professionally taken. They are a picture of us with our (past) dog at the Mets game. Because that’s who we are. That’s who you are hiring.
If you’re thinking of selling your home, please call me first (201.993.9500) and give The Turoff Realty Team the opportunity to show you why we can help you sell your home faster and for more money!