2019 Jan 6th

Every Picture Tells a Story

I was looking through AirBnB listings the other evening and was just blown away by the quality of the photography. Given that many AirBnB properties are listed on the site by the individual property owners, it was astonishing to me that the photos were of a much higher caliber than most photos realtors post on the MLS and other property sites. What is up with that?

Here’s a perfect example of terrible photography – likely taken by the agent with a cell phone. This really does a disservice to one’s client. Would it really have been too much trouble to move the Costco packages of rolls of bathroom tissue and paper towels out of the frame?  There is even a facebook group called Really Bad MLS Photos.  Worth a look for a laugh.

One of my clients kindly sent me some info on the growth of AirBnB. The article explains how AirBnB started a professional photography program to help hosts market their properties. Now, some realtors, like us, hire professional photograhers for every listing. Many, however, do not and it shows.  AirBnB has a photography program embedded right into its offerings for hosts.  The cost of the photo shoot comes right from the proceeds of future bookings.  They claim that hosts with professional photos see a 40% increase in earnings, 24% more bookings and a 26% higher nightly rate.  I believe it.  The real estate industry might be smart to learn from their innovative way of doing business.

  1. Chili Agee

    Given that many of the AirBnB properties are owned and managed by large out-of-state corporations, I’m not surprised that their photography is shot by professionals. Many lazy realtors simply use their cell phones. When I sold my 1BR condo, the Turoff Team hired a professional fotog who took amazing pictures. It sold in a week at above-asking and I’m sure the beautiful staging and pictures were the reason why. Thanks Lori, you’re the best.

  2. JC

    It looks like the ceiling has drapes also. Amazing the laziness of some folks. Pictures are worth the extra time and money!

  3. Lori Turoff

    Ceiling drapes are a new design trend. Didn’t you know!

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