About Us

I’m Lori Turoff and I work with my partner Howard (also my husband) and, yes, we are realtors. The purpose of this blog, however, is not to promote ourselves although we do hope you’ll think of us when looking for an agent.  It is to provide you with information about the local real estate market. Working as a realtor allows us to really keep our finger on the pulse of the market.  We not only have access to the MLS and the tax records, but we spend a good part of our time looking at properties and talking to buyers, sellers and other agents.   We hope to share our insight into what is going in the market with you in this blog.

We are also a property owners and investors.  We’ve been personally involved in many transactions as both a buyer, seller, and landlord.  We have lived in Hoboken since 1999. We have a vested interest in seeing Hoboken flourish and the community improve.

Our background? I went to St. John’s undergrad and graduated magna cum laude from Boston University Law School and worked as an attorney for a number of years. I clerked for a Federal judge, was an associate at Davis Polk & Wardwell and then in-house counsel at AT&T . I also have an MBA in finance from George Washington University.   Howie is a Northeastern grad and a CPA with over 30 years in the financial industry on Wall Street.  He was at Price Waterhouse, Paine Webber, Drexel and, for the last 20 years at Prudential Securities before ‘taking the package’ when Pru was bought by Wachovia.  Howie and I are entrepreneurs. We started an adventure travel company from scratch in 1992, La Corsa Tours.  La Corsa offers challenging bike vacations in France, Spain and Italy and we still run tours. I speak fluent Italian and conversational Spanish and French. The considerable amount of time I’ve spent in Europe gives me a unique perspective on life in Hoboken.

We work at Keller Williams City Life Realty at 100 Washington Street in Hoboken.   We do it because it’s fun. I’ve received numerous sales awards in the 15 years I’ve been selling real estate in Hoboken and have been “NJAR Circle of Excellence” every year . Let us put our experience and knowledge to work for you.

Sure, we have my opinions about the local market and properties and may sometimes express them. Some of you may disagree with us but opinions are just that – we don’t pretend they are facts. You are welcome to comment an any post. We  hope you find this a good read and maybe you learn something from it. Thanks for your interest and time.

Lori Turoff

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