2016 Oct 5th

What is Your RE Agent Selling? Your Hoboken Home, or Themselves?


I just rode my bike up Bloomfield St. and was struck by the similarity of the all the realtor signs.   Almost 100% said “For Sale”, the name of the listing agent (and often a very flattering photo), their agency, their phone number and little more.  Some were on very fancy schmancy sign posts and many had rich, bold lettering and elegant color choices.  But they were almost all missing any description of the property they were selling.  Are they selling the building or a condo?  Is it a 1BR or 2 or 3?  How many bathrooms?  How much are the sellers asking?  Taxes?  Maintenance?  Square footage?  None of this information was offered.

Why would an agent not put these simple, readily-available, critical facts on their sign?  The answer is simple – they want passers-by to call them for that information so that they can try to capture them as their buyer.  They are putting their own selfish best interests before that of the sellers.  An agent’s primary fiduciary obligation is to try to get the most money possible for the seller, not to try to get double the commission by representing both the seller and the buyer.  Many buyers see that sign but keep walking, thinking they’ll call or notify their own agent later.  They’ve forgotten it by the time they get home.  The listing agents also want their pretty, photo-shopped picture all over town.  They serve as little mini-billboards, like those “Have a Crash, Get the Cash” signs you see on the highway down South.  They want you to remember how many times you saw their picture when you have to choose a realtor.  “Oh, so-and-s0 must be good, I see his signs everywhere.”  Sorry – effectively marketing yourself does not make you a good realtor.

Our Turoff Team signs are not fancy schmancy.  They are practical, efficient and they put the best interests of the seller first.  They attach to the gate so that they are within reach and they have an attached flyer box so potential buyers can grab a flyer as they pass.  They have a plaque affixed to the sign itself so that even if the flyer box is empty, people can see what kind of home is being sold along with the associated information.  It has our contact info so that people can call us if they’d like to schedule an appointment, but if they want to bring that flyer to their own agent, or give it to a friend, or attend an open house, that’s OK with us too.  Our job is to sell the home to the most qualified buyer for the most money possible and as quickly as possible.  If your agent’s goal is to make more commission dollars, even if it means you’re getting less for your home, it’s time to reassess your relationship.










Oh, and the photo we use on our signs and business cards are not photoshopped.  They are not even professionally taken.  They are a picture of us with our (past) dog at the Mets game.  Because that’s who we are.  That’s who you are hiring.

If you’re thinking of selling your home, please call me first (201.993.9500) and give The Turoff Realty Team the opportunity to show you why we can help you sell your home faster and for more money!

2 Dog Day 2006



Posted by Lori Turoff | Currently 6 Comments »

2016 Oct 5th

The Weekly Wednesday Wrap-Up – Hoboken Residential Sales and Activity for the Week of October 4th, 2016

 To see live links to these listings, please complete this little form and you will be redirected to the same page with clickable links:

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As of October 4th, 2016:


This Week’s Residential Property Sales & Activity:

  • 7 DABOs (Deposit Accepted By Owner and Under Contract) vs 18 last week
  • 16 Sold vs 27 last week
  • 25 New listings vs. 32 last week
  • 13 Price changes vs. 10 last week
  • 2 expired listing vs. 7 last week


Studio & 1-Bedroom Properties

31 Active listings

5 New listings

1 Price change


  • 409 Adams St.,  5 listed Sept 22 for $375K;
  • 228 Monroe St., 2FN listed Sept 16 for $449K;

5 Sold

  • 830 Bloomfield St., 4 listed Aug 4 for $430K; sold for $435K;
  • 1500 Washington St., 5T listed Aug 9 for $590K; sold for $600K;
  • 1100 Adams St., 20 9 listed Jun 24 for$595K; sold for $605K;
  • 1125 Maxwell Ln., 1221 listed July 6 for 4860K; reduced July 21 to $840K; sold for $830K;
  • 1025 Maxwell Ln., 1209 listed July 8 for $840K; sold for $842K;


2-Bedroom Properties

64 Active listings

13 New listings

9 Price changes


  • 1015 Washington St., 47 listed Sept 7 for $699K;
  • 727 Garden St., 3 listed Sept 21 for $725K;
  • 612 Clinton St., 4E listed Sept 7 for $1.499M;


8 Sold
  • 717 Adams St., 2L listed July 21 for $520K; sold for $510K;
  • 109 Harrison St., 400 listed May 19 for $675K; reduced Jun 23 to $669K; reduced Aug 9 to $659K; sold for $643K;
  • 700 1st St., 13M listed Aug 4 for $655K; sold for $655K;
  • 532 Monroe St., 2 listed April 28 for $700K; sold for $685K;
  • 325 Adams St., 5 listed Jun 8 for $750K; reduced July 6 to $725K; sold for $725K;
  • 606 Adams St., 1 listed Jun 6 for $775K; sold for $775K;
  • 1500 Hudson St., 7U listed July 14 for $1.030M; sold for $1.040M;
  • 1025 Maxwell Ln., 712 listed July 26 for $1.225M; sold for $1.160M;


3-Bedroom & Larger Properties

41 Active listings

7 New listings

3 Price changes

14 Multi-Family Active listings

16 Single-Family Active listings


  • 921 Bloomfield St., listed Aug 3 for $1.575M; reduced Sept 15 to $1.475M;
  • 335 Park Ave., listed Sept 15 for $1.550M;

3 Sold

Posted by Nathan Turoff | Currently No Comments »

2016 Oct 1st

The Hoboken & Downtown JC Open House Google Map for Saturday, October 1st & Sunday, October 2nd, 2016

The Original and Best Open House Google Map!

Courtesy of the Turoff Realty Team

No need to register! No form to fill out!

Just click on the map below to see every Open House in Hoboken this weekend:


Click HERE to see the Downtown Jersey City Open House Map

When you look at the maps, place markers are color coded:

  • Studios & 1BRs are red
  • 2BRs are green
  • 3BRs & Bigger are yellow
  • New listings are marked with a Push Pin icon (in the same color scheme.)

Click the “Address”, “Price” “Bed” or “Details” columns to sort the list of open houses in ascending or descending order.

Click on the location marker for:

Posted by Nathan Turoff | Currently No Comments »

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