2010 Sep 28th

Is That a Real Hoboken Condo?

It’s no secret  that photos in real estate listings are often photo-shopped to make the property look sunnier, cleaner and generally more appealing.  furniture I’m all in favor of technology – don’t get me wrong, and anything that helps a buyer is a good thing.  There are a plethora of software programs available that will create floor plans, furnish an empty room, and more. I couldn’t help but do a double take, though, when I saw a particular listing hit the mls yesterday, perhaps because it was the first time I saw this on the MLS.

If you’d like to see it, please fill out the little form so you can see the link to the MLS for yourself.

The property is a vacant unit but the photos show some of the rooms with a full set of digital furniture – right down to a ceiling fan and artwork on the wall.  It was obvious to me that I was looking at a digital rendering and I confirmed it with the listing agent.  Is there a limit fo how far changing reality could or should go?  What do you all think?  Are you OK with alternate reality real estate photos?  As a consumer, do you find it helpful or misleading?  Should the fact that it’s a digital rendering be disclosed to the viewer?  I’m very curious to hear your opinions.

Posted by Lori Turoff | Currently 11 Comments »

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