2008 Mar 12th

Sign, Sign, Everywhere a Sign!

Hoboken Streets Are Over Run with Signs – It’s Time For a Change.

Every Saturday and Sunday morning, you can watch as Hoboken realtors scurry around town, putting out sandwich board signs on street corners all over Hoboken to advertise their open houses. These signs are supposed to direct people to the open house but there is no evidence that this is at all effective. Worse, when it is windy, the signs often end up in the street instead of on the corner. Cars drive over them, people have to walk around them, and to say the least, they can be very unsightly.

According to most realtors, these signs are a necessary part of doing business. Yet in today’s internet world, that’s just nonsense. All of the open house information is readily found on-line at sights like craigslist, realtor.com and more, and it’s typically in the Hoboken Reporter classified section. For anyone who really cares, finding where the open houses are being held is pretty simple. The one thing the signs seem to do is make the seller feel all warm and fuzzy. So as long as one agency does it, the sellers will pressure every agent to do it. How do we get it to stop? Don’t let anyone do it! Or at least make them do it in a better way.

What’s the Alternative? Kiosks!

Why not have the city install a central kiosk or two, in high traffic locations that don’t block the sidewalk, where each agency can rent ad space? In fact, the city could use the revenue improve the street scape of Hoboken. Let City Hall fill some pot holes or plant some trees. The City has an interest in keeping the streets clear for pedestrians and ensuring the safety of its drivers. Keeping these signs out of the way and out of the street and having them placed in designated areas would surely further that purpose. It would also make Hoboken look a whole lot nicer.

Maybe even a little bit Parisian?

Posted by Lori Turoff | Currently 6 Comments »

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