2009 Feb 12th

Is Toll Brothers in Trouble in Hoboken?

Brooklyn Takes a Hit – Is Hoboken Next?

Bloomberg reports that Toll has slashed prices at Northside Piers, Toll’s high rise project in Williamsburg.  Toll is now selling two-bedrooms units at Northside starting at $690,000, down 21 percent from $869,000 at the beginning of last week. Three- bedrooms now start at $860,000, down 20 percent from $1.075 million. Penthouses now cost $950,000, down $1.5 million.“We wanted to get them into a price range that made sense to people,” David Von Spreckelsen, a senior vice president in Toll’s New York City urban division, said in an interview.  I haven’t heard any news of price cuts in Hoboken yet but I’m certainly keeping my ears open.

Is Toll Desperate to Reach Out To Hoboken Realtors?

A sign that the bloom may be off the rose, I recently received an email from Toll inviting realtors to yet another lunch this week and an exceptionally generous  4% commission split.  It wasn’t too long ago that they wouldn’t give us the time of day!  Now they’re offering all sorts of prizes and gifts.  Who said there’s no such thing as a free lunch?  Here’s the email:


Curious to know what plus, plus, plus means? Then join us at the spectacular Club Maxwell on Monday, February 9 from 12:00 to 2:00 pm to find out! Don’t miss this event to learn about this fantastic new program and special opportunity to experience the fabulous Club Maxwell.
4% Plus, Plus, Plus Program Kick-Off Party 
Monday, February 9 
12:00 pm – 2:00 pm 
Club Maxwell 
1125 Maxwell Lane, Hoboken

Stop by Club Maxwell for some wonderful food, fun, and to register. Plus, you’ll learn who won the Grand Prize from the 2008 Passport Program! 


What do you see in Toll’s future here in Hoboken? Will the rest of Maxwell Place ever get built? Are those units worth the premium prices? I love the ones with the dead on Manhattan view. But what about buildings like 700 Grove? It seems so empty when ever I’m in there.

Posted by Lori Turoff | Currently 22 Comments »

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